HOW TO WIN LOCALLY BY THINKING GLOBALLY?

How To Win Locally By Thinking Globally?

Source: Image by oatawa from Getty Images You can have the slickest app on the planet, the deepest odds lineup, and a marketing budget that could fund a small moon mission – but if your platform doesn’t speak the local language (literally or culturally), it’s just background noise. And in places where folks already have a favori

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